Writing a Business Plan for an Advertising Agency


Any entrepreneur or business that has a product or service or to sell needs to advertise and market their products and services to the general public. As such, many people turn to professionals including advertising agencies and marketing firms in order to assist them with developing the appropriate marketing messages to position their products in the market. Over the past 14 years, Deutsch and Thomas has worked extensively with marketing and advertising agencies that are seeking to develop or expand their operations. We are familiar with all the different revenue streams that can be generated not only including the development of new marketing campaigns, but also managing ongoing traditional and online forms of marketing on behalf of clients. We clearly showcase each different type a revenue stream that can be generated from providing the services to the business public.


Given their highly predictable streams revenue, most financial institutions are willing to provide a strong level of capital support for these businesses. As such, a advertising firm business plan is usually required. We always provide each of our clients with a full five-year financial model that features a profit and loss statement, common size income statement, cash flow analysis, balance sheet, breakeven analysis, and business metrics page. As many advertising agencies do not have a substantial amount of tangible furniture, fixtures, and equipment – we focus heavily on the predictable revenues that generate high-margin incomes for these businesses on a month-to-month basis. Additionally, at no additional cost, we can provide you with a second copy of the business plan that is appropriate for a private investor. This allows our clients to have a greater level of access to capital. We provide all the necessary industry research specific to the advertising agency, a competitive analysis, a demographic analysis regarding the types of companies will be targeted with these services, as well as an expansion plan. All the work we do is specific to the needs of each of our clients, and we can tailor each and every aspect of this document to your exact needs.


If you are seeking to have a professionally written business plan for your advertising agency, please feel free to contact us anytime at 646-216-9844 or to the contact us form on this website.


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