Writing a Business Plan for a Food Truck


Food trucks are some of the most stable types of food and service businesses given that they are able to move from location to location in order to provide their products to the general public. These businesses typically have very low start up costs and most entrepreneurs find that starting a new food truck cost around $50,000. Over the past 14 years, Deutsch and Thomas has worked with a number of food truck companies in every major metropolitan area within the United States. We are familiar with all of the different ways in which these businesses can showcase their cuisine to the general public. Additionally, one of the things we focus on significantly within the business plan is developing ongoing relationships with event planners and caterers in order to have large-scale orders placed on an ongoing basis.


As with every business plan we develop for a food truck, we always develop a full five-year financial model that includes a profit and loss statement, common size income statement, cash analysis, balance sheet, breakeven analysis, and all applicable business metrics. If the entrepreneur is seeking a business loan for food truck that we focus significantly on the collateral of the truck itself as well as all the other furniture, fixtures, and equipment that will be acquired with the borrowed funds.


We also complete all the necessary industry analysis, local market analysis, competitive information, and a demographic profile. Of special importance to each business plan that we develop is the marketing and advertising plan. For food trucks, we focus significantly on the use of online base marketing coupled with social media marketing as well so that people can know exactly where the truck will be on a day-to-day basis. We can include all these elements in a business plan that we can develop to your exact specifications.


If you are interested in having Deutsch and Thomas develop a business plan for your truck, please feel free to contact us anytime at 646-216-9844 or through the contact us form on this website. We look forward to working with you!


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